Because we all have a story…
I’m Sarah Cook, ND.
I’m a content marketing strategist, supporting doctors who are fired up and ready to boost their visibility online. Through the ND Pen blog, e-newsletters, and online training programs, I teach tools and strategies to help doctors leverage their time and expertise to create content that converts.
But I haven’t always been a content strategist…
:: I was homecoming queen during high school in Dayton, OH (and my social life has pretty much spiraled downhill since then)
:: I went pre-med at Washington University in St. Louis (so now, a bunch of my friends are MDs and think I’m crazy)
:: I graduated from the Southwest College of Naturopathic Medicine (SCNM) and completed a residency at the SCNM clinic in Scottsdale, AZ
:: I have run a private practice focused on nutrition and homeopathy in Westminster, CO
:: I have worked as a lead practitioner at Pharmaca in Los Gatos, CA
:: I have taught and developed curriculum for the Nutrition Therapy Institute in Denver, CO
:: I have written numerous interviews, articles, and blog posts under various other physicians’ names as a ghost writer
:: I have written works that have been published by the Natural Medicine Journal, the Foundation for Alternative and Integrative Medicine, Natural Herbal Living Magazine, Nutrition Therapy Institute, Emerson Ecologics, and Integrative Therapeutics
Why didn’t I stay in clinical practice? I had to follow my gut. I went into naturopathic medicine because of a deep love and appreciation I have for the healing power of nature and the magic of natural remedies. But when the rubber hit the road, I learned that the life of a clinician was not for me (my first clue should have been when blood sprayed all over the clinic lab the first time I attempted venipuncture, but I pushed through that one!)
Anyway, I have always loved writing, creating, and making things look pretty. I followed a twisted and convoluted road to discover how I could meld all of my passions, skills, and talents into a veritable career.
And here you have it: the ND turned medical writer turned content marketing strategist.
I’m also a sucker for continuing education. Here are a handful of credentials I have accumulated over the years:
:: Bachelor of Arts (BA) from Washington University in St. Louis
:: Naturopathic Doctorate (ND) from Southwest College of Naturopathic Medicine
:: Certificate in Biomedical Writing from the University of the Sciences
:: Certificate in essential skills of medical writing from the American Medical Writers Association
:: Professional Certificate in Social Marketing from Hootsuite
:: Professional Diploma in Digital Marketing from the Digital Marketing Institute
When I’m not writing articles, blogs, e-newsletters, or training modules, you can find me enjoying the Colorado life. I love to run on the trails and take in the changing seasons. I have two boys in grade school who keep me entertained with homework, soccer, legos, bikes, and all things involving dirt.
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