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How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my website, and I am jazzed to share with you how to do it for your own...

To Teach or To Sell: The ND Blogger’s Dilemma

To Teach or To Sell: The ND Blogger’s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet. It should come as no surprise, then, that my ND friends and colleagues return blank stares when I tell them that their blog...

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use one or the other.   Landing Page Landing Page Defined A landing page is a...

How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my website, and I am jazzed to share with you how to do it for your own...

The New Data Protection Law: What to Do about GDPR

The New Data Protection Law: What to Do about GDPR

  This post was last updated on May 9, 2018.   GDPR from Sarah Cook on Vimeo.GDPR (General Data Protection Regulation) is a law that will go into effect on May 25, 2018. GDPR has to do with security of personal data. GDPR covers all companies in  the European Union...

What an Email List Can Do for Your Medical Practice

What an Email List Can Do for Your Medical Practice

A client of mine (a functional medicine doctor) sent out a survey and received 149 responses. One of the questions asked how people prefer to hear from him and his practice. The options included Facebook, Twitter, Instagram, email, and blogs. Would you believe that...

The SEO Gem of Your Site

The SEO Gem of Your Site

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG. A lot of docs will try blogging here and there but never get into the swing of consistent posting. It is tricky to produce quality content on a regular basis when...

Posts in Google: The Newest SEO Hack for Your Medical Practice

Posts in Google: The Newest SEO Hack for Your Medical Practice

Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google are your new best friend. What Are Posts in Google? Posts in Google are...

4 Ways to SEO Your Medical Practice

4 Ways to SEO Your Medical Practice

We all want to be seen.

When it comes to our businesses, we want to be seen by Google. And it really is more than just being seen—we want our businesses to look attractive and sexy to Google. Optimizing our websites so that search engines will find them is what this article is about: Search Engine Optimization (SEO).

Social Schedulers Reviewed

Social Schedulers Reviewed

Social media networks offer a great opportunity for you to showcase your practice and share your message. Social media can also be a huge time trap. That is where social schedulers come in. Social schedulers give you the freedom to batch schedule your social posts in...

Is Your Brand Consistent or Chaotic?

Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for an online journal, do they see a consistent look, feel, and message...

The Social Media Playbook for Naturopathic Doctors

The Social Media Playbook for Naturopathic Doctors

Do doctors and medical practices have a place on social media? According to a ZocDoc survey, 53% of physicians in the United States have a professional Facebook page for their medical practice.

There are more than 27 million people over the age of 55 engaged on social networks, and Facebook has more than 1 billion daily active users. Statistics also show that social media can influence patients to seek a second opinion and that patients with a chronic condition are some of the “most engaged audiences” on social media. Whereas only 36% of social media users trust posts from pharmaceutical companies, 60% say that they trust posts from doctors.

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