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Insights and Inspiration

10 Completely Free Ways to Invest in Yourself

I’m a business owner and a mom. Every moment of every day, it seems there is somebody or something that needs my urgent attention. If you’re one of my readers, you might also be a doctor, with an entourage of patients putting their health in your hands. People rely on...

Best of 2018

December 14, 2018I launched the ND Pen website exactly one year ago. My vision was for it to be a resource for naturopathic doctors and other integrative practitioners who want to grow their businesses through online marketing. I know that the online space offers an...

3 Ways to Thank Your Patients

It feels fantastic to be thanked.I volunteered to help the second graders build a city as a math project the other day. We had fun cutting buildings out of construction paper, measuring their sizes, and calculating their different heights. But the moment that stuck...

You Do All the Things

As I drove home from the Colorado Association of Naturopathic Doctors (CoAND) Conference on Saturday night, I reflected on all I had learned. But my biggest takeaway surprised me. It wasn’t the latest research on lipopolysaccharides, regenerative therapy, or the...

#NatMedWeek2018

facebookinstagrampinterestlinkedin The videos below are from the Facebook Live Series, "Marketing According to Naturopathic Tenets," which aired in celebration of Naturopathic Medicine week in October of 2018 (#NatMedWeek2018). If you want to comment or share, the...

Time Hacks for Consistent Content Creation

What do you do consistently? Maybe you exercise at the gym most days, meditate most mornings, or pack a homemade lunch on days you see patients at the office. Maybe you read a certain journal each time it comes out or listen to a podcast once a week. Most things we do...

To Teach or To Sell: The ND Blogger’s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet. It should come as no surprise, then, that my ND friends and colleagues return blank stares when I tell them that their blog...

3 Digital Marketing Goals for Your Medical Practice

Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action. Surprisingly, many clinicians do not know their goals. They think they need a better...

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