How to Use Quizzes to Reach New Patients

How to Use Quizzes to Reach New Patients

Do you remember how much fun it was to take those personality quizzes in Teen Magazine? Well, it turns out that making a quiz is just as much fun as taking one! I have made an online quiz for my website, and I am jazzed to share with you how to do it for your own...
To Teach or To Sell: The ND Blogger’s Dilemma

To Teach or To Sell: The ND Blogger’s Dilemma

Docere (to teach) is one of the foundational tenets of Naturopathic Medicine: doctor as teacher. Vendere (to sell) is not a naturopathic tenet. It should come as no surprise, then, that my ND friends and colleagues return blank stares when I tell them that their blog...
Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use one or the other.   Landing Page Landing Page Defined A landing page is a...
Is Your Brand Consistent or Chaotic?

Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for an online journal, do they see a consistent look, feel, and message...
3 Digital Marketing Goals for Your Medical Practice

3 Digital Marketing Goals for Your Medical Practice

Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action. Surprisingly, many clinicians do not know their goals. They think they need a better...
The Biggest Legal Pitfalls of a Medical Blog

The Biggest Legal Pitfalls of a Medical Blog

The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your niche. A blog allows you to educate patients on a deeper level between...

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