Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

Landing Pages, Lead Boxes, and Pop-Ups: When to Use What

It can be confusing to decide when to use a landing page, a lead box, or a pop-up on your site. Let’s define each of these, take a look at their benefits, and consider when it is best to use one or the other.   Landing Page Landing Page Defined A landing page is a...
Is Your Brand Consistent or Chaotic?

Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for an online journal, do they see a consistent look, feel, and message...
3 Digital Marketing Goals for Your Medical Practice

3 Digital Marketing Goals for Your Medical Practice

Goals give us a vision of what we want to achieve and why we want to achieve it. Goals give us focus and clarity to help strategize a plan. Goals give us motivation to take action. Surprisingly, many clinicians do not know their goals. They think they need a better...
The Biggest Legal Pitfalls of a Medical Blog

The Biggest Legal Pitfalls of a Medical Blog

The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your niche. A blog allows you to educate patients on a deeper level between...
5 Things Every Naturopathic Doctor Needs Before Marketing Online

5 Things Every Naturopathic Doctor Needs Before Marketing Online

What do private practice physicians need to know before marketing online? With all of the glitzy tech tools and platforms at our disposal these days, it can be tempting to jump in and start doing Facebook Lives or posting blog articles or recording YouTube videos or...

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