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Content Strategy

2 Best Digital Tools for Everything: Part 2 (Writing)

(This post is part of a series. View the series intro here) Every entrepreneur needs to produce content at some point in the game. Whether it is on a blog, in social media posts, or in daily emails….you are communicating with words. Sure, you can hire somebody to do...

2 Best Digital Tools for Everything: Part 1 (Productivity)

(This post is part of a series. View the series intro here) I have always been a planner. I adore my paper planner. There’s nothing better than being able to visualize the upcoming month on a sheet of paper. But even with the security of my planner, I find that I am...

2 Best Digital Tools for Everything: Series Intro

As clinicians become more advanced in their practices and business owners become more successful in their companies, the responsibilities intensify. Whereas catching up on emails once only took 10 minutes a day, now it takes 90. Doctors who started with just a single...

Holiday Content Ideas

  You want to connect with your current and past patients throughout the holiday season, but what will you talk about?  People are busy with the hustle and the bustle, and you're busy too.  That's why I recommend you keep things short, sweet, and simple. Remind...

The Mistake that Could Sabotage Your Blog Series

I recently posted Time Hacks for Consistent Content Creation. One of those hacks was to write a blog series. I absolutely LOVE this hack because it seriously saves a ton of time. Series are a perfect option for the naturopathic doctor who wants to write about a topic...

The 3 Keys to Successful Batching

If you have read my Time Hacks for Consistent Content Creation, you know that I am a huge fan of batching content. Batching content means setting aside a block of time to create a quantity of content. Then you can take that batch—that bundle or bunch—and publish it...

What is the SEO Gem of Your Site?

I am not even going to hold you in suspense on this one. The SEO gem of your site is…drumroll…your BLOG. A lot of docs will try blogging here and there but never get into the swing of consistent posting. It is tricky to produce quality content on a regular basis when...

Is Your Brand Consistent or Chaotic?

When a prospective patient discovers your medical practice online, is your brand consistent? If they see a social post, visit your website, download a free resource, and read an article you wrote for an online journal, do they see a consistent look, feel, and message...

Posts in Google: The Newest SEO Hack for Your Medical Practice

Posts in Google* are the newest SEO hack for your medical practice. If you ever want to market a special promotion, enroll patients in a program, or attract sign-ups for a lecture, posts in Google are your new best friend. What Are Posts in Google? Posts in Google are...

The Biggest Legal Pitfalls of a Medical Blog

The benefits of maintaining a medical blog for your practice are undeniable. A blog gives you the opportunity to share your unique approach to medicine and establish yourself as an expert in your niche. A blog allows you to educate patients on a deeper level between...

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